Taiwan’s Kaohsiung’s Agriculture Bureau increasing canned taro and organic jams business for Canada supermarket
News Agency Taiwan News informed Taiwan’s famous Kaohsiung’s Agriculture Bureau is increasing fruit exports to Canada, recently company has generated over NT$10 million (US$324,000) in export value through supermarket tastings and educational events.
The Kaohsiung’s Agriculture Bureau said in a press release that its sales team met with major Canadian supermarket chains to negotiate procurement and promotional activities, per CNA. Company’s officials explained that Kaohsiung Agriculture Bureau has already been cultivated and procured the Canadian market with incentive programs, now making it a key exporter of guava, jujubes, and dragon fruit to the country.
In addition to this, the promotion team of the Kaohsiung Agriculture Bureau also introduced canned taro from Jiaxian Farmers’ Association and organic jams from Chen Jiah Juang on the shelves of Kuohua supermarket, Canada’s leading Taiwanese food retailer. As per Yam News. By increasing new business the special product displays have increased the visibility of Kaohsiung’s agricultural goods in Canadian market.
To introduce and popularize the company’s products among Canadian consumers with the quality of Kaohsiung’s fruits, the bureau held three days of tastings for red heart and pearl guava with other major Canadian supermarket chains this week.
Canadian Traders noted that these tasting events boost purchases of the fruits. To sustain long-term growth, the bureau is planning and considering making more promotional campaigns annually to boost market share.
Recent US tariff impacting global business worldwide, this tariff also impacting Kaohsiung’s edamame exports, now Kaohsiung Agriculture Bureau is also promoting edamame from Kaohsiung’s Bai Hsien Farm to help local producers also expand their market and offset tariff-related new challenges and pressures.
